Pixel Ads: The Next Big Thing in Web Marketing? - Crazy Ad Schemes
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Crazy Advertising Schemes
You’ve all probably seen savetoby.com by now; this is a website where a couple of college kids use the concept of threatening to kill and eat a pet rabbit if they were unable to raise a ransom of $50,000 by a deadline. The site features Save Toby merchandise and donations to the cause, as well as rabbit recipes. (The deadline has come and gone, and the bunny is still alive, by the way, thanks to a book deal from Kensington Publishers.) The two students receive massive amounts of hate mail, and their PayPal account has been shut down, rumor has it, due to great numbers of PETA protesters. Ridiculous ideas such as auctioning off a grilled cheese sandwich with the face of Mary on it (I though it looked more like Mae West) to age old pyramid marketing schemes have been around for years, and will continue to entice gullible or fascinated individuals for many years to come.
So we knew something would come along and try to fill the void being left by the decline of banner advertising, and this time it appears to be Pixel Ads. Oddly enough, the concept took off nearly overnight. A search on Google for the term “pixel ads” lists 1.75 million results. Stories have popped up everywhere about instant successes of those selling these Micro Ads, like the story of the 21 year old kid raising money for college who already raked in over half of a million dollars so far with his site, Milliondollarhomepage.com. The driving force behind the wildly crazy popularity of this gimmick right now could very well simply be the novelty of it all. The question is: how long will this new fad last?
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