Non-Profit Organizations and the Internet - Donors
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Similar to its effect on volunteers, the Internet also has a drastic impact on the ability of non-profit organizations to attract and retain donors. Just as with volunteers, non-profit organizations have traditionally been restricted to donors in their local area. Although larger organizations had access to more geographic locations, there were still great limitations.
Due to the Internet, non-profit organizations have access to potential donors all over the world. As long as a potential donor has an online presence and is interested in the cause, then they have the ability to access the non-profit organization.
Potential donors are much more likely to come forward with money if they know more about the organization. Thanks to the Internet, non-profit organizations can have all of their information in an easily accessible place: their website. Potential donors can peruse information at their leisure, without the limitations of presentations or small fliers.
The Internet also makes it much easier for donors to give their money. Websites can allow donors to give their money online with just a few clicks. They can fill out credit card information and the whole transaction may take less than a minute. This cuts out the difficulty of figuring out how to get cash or a check to the organization safely and quickly. If the donor is able to give money easier, then they are much more likely to give money in the first place.
Non-profit organizations can stay in touch with their donors much easier with an online database of donors’ contact information. They do not have to worry about messy file cabinets of paperwork that may not even be accurate any more. Donors just fill out their information online and it is there for as long as the organization needs it.
Using the database, the non-profit organization can send out e-mail newsletters that do not cost anything and can get to thousands of people in a matter of minutes. It is much easier and more cost effective than traditional newsletters, and provides a convenient venue for donors to respond and feel like they could have an impact on the organization.
Overall, the Internet has made almost every single aspect of non-profit organizations easier. Because of this, non-profit organizations have flourished online, and all kinds of causes have gained champions are working toward success.
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