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WEBSITE MARKETING

Non-Profit Organizations and the Internet
By: Joe Eitel
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    2009-04-13

    Table of Contents:
  • Non-Profit Organizations and the Internet
  • Establishment
  • Volunteers
  • Donors

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    Non-Profit Organizations and the Internet - Volunteers


    (Page 3 of 4 )

    Another great aspect of the Internet for non-profit organizations is the ease with which they can attract and retain volunteers. Normally, a non-profit organization would have to campaign in a local area to find people that are interested in the cause. Outside of large urban areas, it can be very difficult to find enough people within the appropriate distance. This has led to the failure of many non-profit organizations.

    Thanks to the Internet, non-profit organizations have access to a virtually unlimited number of people who may be interested in the cause. They can be from anywhere in the world, since they will be organized online and not in a local office. As long as they hold values that are beneficial to the organization and are willing to donate their time or resources, then they are a valuable addition to any non-profit organization.

    In addition to helping non-profit organizations find volunteers, the Internet has done an even better job of helping to coordinate volunteers. Instead of relying on periodic meetings or expensive mailed newsletters, a non-profit organization can set up a website with a discussion board, news postings, and free e-mail newsletters. None of this costs any more than the website itself, assuming that the organization has someone willing to volunteer their time and expertise to put it all together.

    Volunteers find it easier to work with non-profit organizations and communicate effectively using the Internet. Any time that they have an idea or a few spare moments to chat about their efforts, they can hop online to the message board. They do not have to be in any particular place for a particularly long time. The convenience and ease of use multiplies the productivity of every single volunteer by magnitudes.

    The Internet also gives a voice to every single volunteer, no matter how small their role. Because they do not have to worry about being dismissed by more important people in a meeting or work environment, they can post their ideas without fear of being dismissed or receiving recriminations. In this way, more ideas are put forth and much more is achieved by all of the volunteers.

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