For many entrepreneurs who have started their own local business, have done fairly well, and then are looking for a little more, the Internet is a logical progression. Unfortunately for these individuals, business success online is not the same thing as business success from a store.
Although the skills necessary for success online are very similar to those required for success from a store, there are very key differences. However, anyone looking to make the leap should continue to rely on the skills that have always served them well: work ethic, social networking, and appealing sales pitches.
The first step required for expanding a business online is to get a website. Assuming that the small business owner does not have the skills necessary to make their own website, they must find someone with those skills. Cost and time necessary for developing a website vary greatly based on the needs of the website, but a normal business can expect to spend anywhere from $500-$5000 for a quality website. Any price under that carries a high risk of under delivering, and any website for more than that (assuming typical demands) is simply too much.
Once a website is set up, the requirements for business growth are much the same as they are for a traditional business. The product must be marketed successfully and the potential customers must be able to see it. However, the ways in which these things are done online are very different. Customers can be brought to your website through traditional methods, but you can access a much larger pool of potential candidates through Internet-specific means.
There is an entire body of knowledge regarding Internet marketing, and if you are unfamiliar with it, then it would be best to hire someone specifically trained in Internet marketing. They may make use of such methods as search engine optimization (SEO), affiliate networks, directories, and social networks.
Once a customer comes to your website -- assuming that the website does its job by convincing them to buy the product -- the rest is up to you. Just as with a typical in-person customer, you should be sure that your customer feels well taken care of. Keep up constant communication and be sure that the product gets to them in a timely manner, and still intact.
Website Marketing 
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