Link Anchor Text as a Marketing Tool - Choosing the Proper Link Text Wording
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It’s important for webmasters to consider the SEO implications of their anchor text wording choice. On a site that is themed to the same or complementary one to yours, the job is easier. By visiting similar websites to yours, the prospects are already showing interest in the product or service. It’s your job to convince them to select your company site to visit. Using link text as a marketing tool provides safety against possible search engine filters. If all of a website’s anchor text is identical, there is the risk of triggering a filter.
By varying the keywords to include some marketing oriented phrases, several goals are achieved. Search filters are avoided by the link text variation. The site can be ranked for more keyword searches than before. Prospects can be attracted to the website by means of the better marketing wording.
Good marketing anchor text will reflect not only the product or service on offer but the benefits resulting from clicking on the link. No prospects will click on a generic looking link, if they are in the market for a specific item or service.
Most of the link text on most typical link pages will be much the same. To attract visitor traffic, the wording must make the anchor text stand out from a probably already crowded links page. Place some keywords and important benefits in the link text, and the number of clicks should skyrocket.
The easiest way to gain the desired linking power is to simply provide a copy and paste link code right on your website. That code can be changed from time to time to reflect different circumstances. With link exchange partners, you can supply the desired anchor text as well.
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