Increasing Your Rate of Conversion
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Most sites that suffer from low conversion rate do so as a result of focusing on the business itself, rather than the customer. The website problems range from poor Web design and navigation, to weak sales copy, to difficult shopping cart use, to simply failing to meet the potential customers needs and expectations.
The frustration for John was obvious. His website had strong visitor traffic numbers, he thought. John's site offered a complete line of very good and highly reputable products. He thought he had set up an acceptable way to buy them online.
There were plenty of visitors arriving daily to make any online business a major success. The problem for John was, despite the large number of people visiting his site, not many of them bought his products.
It is an all too common problem. High visitor traffic numbers don't always translate into strong sales numbers. Like many other websites, John's site suffered from a low conversion rate.
Changes were required to turn that heavy flow of visitor traffic into paying customers.
Most sites that suffer from low conversion rate do so as a result of focusing on the business itself, rather than the customer. The website problems range from poor Web design and navigation, to weak sales copy, to difficult shopping cart use, to simply failing to meet the potential customers needs and expectations.
Not recognizing the overall lifetime value of a customer, as well as the immediate benefit to the online business, can result in a failure to retain paying customers as well. Fortunately, there are ways to turn those prospective clients and customers into paying customers, who return to buy from your business, over and over again.
Next: Diagnosing the Cause of Weak Conversion Rates >>
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