Increase Response with Calls-to-Action - Ways to introduce Call-to–Action (Page 2 of 4 ) There are several strategies that can be adopted to introduce the call-to-action slogan to the prospect. Whether all of these styles need to be adopted, or only a combination of different methods should be undertaken, depends largely on the marketing strategy of the organization. E-mail- A classic way of introducing the call-to-action formula to the prospect is via e-mail. Sending out e-mail that beckons the reader to move towards a purchase is an approach that is known to be highly effective. Since readers are already connected to the Internet, an offer which they find is lucrative and available for a short, selected time only, gets them to move onto the linked site immediately. A short and simple phrase like "offer valid for the first 20 hits only" will capture the reader’s interest almost instantly. These e-mails can be sent to those who have visited the web site, looked around, but did not make any purchase. Asking web visitors to leave their e-mail addresses for upcoming fantastic offers is a great way to go about increasing your e-mail list of interested prospects. On each web page – Let each web page carry a "Buy Now" tab so that, regardless of the web browser's position on your website, the call-to-action formula can be applied to the browser. While several marketing experts tend to reserve the call-to-action phrase for the end of the sales pitch, this is not mandatory. In fact, allowing various call-to-action phrases at several points in the sales pitch will make a larger impact on the reader. Do not let the reader go past any information on the site without being exposed to a call-to-action phrase. Blogs – Here again, it is possible to attract the prospect to the site by introducing call-to-action phrases. Letting the reader know of a great product that is available at a heavy discount "for the next two days only" and cajoling them to "hurry" and "buy now" for "best results" is considered a good call-to-action strategy. Article directories – There are several article directories, used by various e-business sites to redirect prospects towards their sites. Using these articles as carriers of call-to-action phrases is an effective method of reaching out to the prospect and pushing him or her on to make a purchase. Sales calls – Telephones are also a great means of introducing call-to-action slogans to the prospects and have been effectively adopted by several businesses. Having a sales representative calling a prospective customer to inform him or her of the "lucrative offer" that the organization is offering for a "limited period" helps in increasing sales.
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