High TECH Ad Campaigns: Four Easy Steps to Making More Money Online - Categorization and Help
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Categorization
After finding any of your strongly performing keywords, you will then want to pause them in your old campaign or turn them offline there, and then make a new campaign or account with just those terms. To take advantage of their strength you will not want to use a budget feature. You will want to bid as low as possible while still bringing in steady clicks, but not bid so highly that you will spend all of your money in one day. Having a campaign of only strong performing keywords lets you take advantage of your competitors who are the lazy, fly-by-night dreamers who do not believe that making money takes real work. By checking your campaign’s spend everyday yourself (three times a day if you have “hot” keywords that spend quickly), you will be able avoid the budgeting feature. This is good because when your lazier, higher bidding competitors’ accounts are taken offline throughout the day, your ad will automatically show in a higher position on the page for the same maximum bid price that you had at the lower positions. So your one dollar bid that used to put you on the bottom of the first page, is not putting you near the top of the first page where your lazier competitor was paying five dollars per click before his account was taken offline by the budgeting feature. You now have many more lower cost clicks coming to your website that you are confident will turn into sales because you tracked, exposed, and categorized them correctly.
Help
The final part of the high-TECH process is helping your customers spend money; it is how you achieve your conversion rate. That means making your ad copy more appealing. That means tweaking your landing page copy. That means having a good, reassuring return policy. That means hiring a real web design firm create your site so it is easy to find the products a customer wants.
Help is every old fashioned aphorism you would hear your grandfather mumble about when he had to go to K-Mart after “the Five and Dime” and the “Corner Store” shut down. It is “The customer is always right.” It is thinking empathetically. It is caring. It is paying attention to details. It is everything that you would want done for you while visiting someone else’s site. Since, after all, these things are what increase conversion rates.
If you are getting 10,000 clicks from your campaigns every day and you are converting 1.5% of those clicks into sales, then you are making 150 sales per day, but if you are getting those same 10,000 clicks from you campaigns every day and you are converting 3% of the clicks into sales, then you are making 300 sales per day. That conversion rate increase can come from something as small as saying “Thank you for buying” in your website’s copy, or it can come from merely changing the background colors of the landing page. Sometimes just adding a picture of a smiling face on your site can accomplish this! Still, you have to do something if you want better conversion rates because there is no magic formula, only hard work and trial and error!
TECH is four easy steps anyone willing to put in some time and hard work can follow and use to succeed online. There are no guarantees in life, but you already knew that. Working smart and working hard though takes you a long way. This article should be a big step in working smart since you have already been working hard.
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