Have You Started Your Christmas Search Engine Campaign? - Staying Ahead of Your Competitors
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Speaking of competition, have you checked the websites of your top competitors recently? While making fine adjustments to your campaign is great, they cannot be successfully accomplished without reviewing the efforts of your biggest competitors. Which products are they targeting; what press releases have they issued? Knowing your competitors' movements will not only help you with your SEO efforts but also prepare you for theirs.
Review your inbound links
How is that all-important inbound link campaign coming along? Chances are, once you managed to get a couple of dozen websites to link to your website, you took your foot off the gas. Don't get complacent, especially if you want your website to be at the top of the search engine results come Christmas.
Techniques for linking have been discussed exhaustively, so we won't go into much detail here. However, make sure you regularly go back and review the websites that are pointing to your company. "Are they still linking to you?" is the biggest question. Are they using keywords in their link to your website? If they are simply using the domain name as the link, send them a polite email asking them to include your most important search term in their link. If you are already linking back to them, take the lead and make a similar change on your website first. That way you can show them the type of format that you would like them to use in return.
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