Have You Started Your Christmas Search Engine Campaign? - Techniques: Optimization and Keyword Density
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If you've added content, did you optimize it?
Chances are, you have added or will add new content or products to satisfy your visitors over the Christmas period. While your older, established pages have probably received attention; it can be difficult to keep all your new pages optimized. Take time now to review them to ensure that they at least have unique, keyword-rich title and Meta tags.
Have you checked your keyword density?
Every page on your website should be focused around a theme. If you don't know the theme or keywords a particular page of your website is targeting, visit one of the many keyword density analyzers that are freely available. A great one can be located at Search Engine World. Simply tell this little "spider simulator" which of your pages to check and it will analyze your content and let you know which search terms are the most repeated on that page. Make sure that you have between 3-5 search terms targeted on each page and aim for density between 5-15% (depending on the number of total words for that page).
Keep up to date with keyword trends
Have you checked the search frequencies for your targeted search terms recently? It's amazing how quickly trends come and go. If you have not reviewed your targeted search terms in the past 2-3 months, now is the perfect time to go back and review the numbers. You should not only use tools such as WordTracker, but also read publications for your industry to help spot potential trends or search terms that might develop between now and the end of the year. If you can identify a potential keyword to target now, before it shows up on WordTracker, you can help your business stay ahead of the competition.
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