Have You Started Your Christmas Search Engine Campaign?
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The dog days of summer are upon us and many people are looking forward to the beginning of football season and the onset of autumn. As your business settles into the third quarter of 2004, it's tempting to believe that there is plenty of time left before you need to think about your company's Christmas marketing campaign. Andy Beal offers suggestions and some techniques you should be thinking about if you want to ensure a Merry Christmas.
The dog days of summer are upon us and many people are looking forward to the beginning of football season and the onset of autumn. As your business settles into the third quarter of 2004, it's tempting to believe that there is plenty of time left before you need to think about your company's Christmas marketing campaign. After all, the leaves haven't even begun to change colors yet, so there's plenty of time left before you need to think about fourth quarter revenues. Right? Wrong!
While we may only be in August, I can guarantee that within the next 4-6 weeks your local department stores will start showing signs that they are preparing for the Christmas season. September has become the month that many traditional "offline" businesses start gearing up for Santa's visit and while an early start on your search engine marketing efforts may not attract the jolly guy in the red suit, there is a lot you can do now to ensure many other visitors locate your website.
Avoid the last minute rush
Last year, I wrote an article entitled "Last Minute SEO Christmas List" which was published in November. In that article I looked at the different last-gasp SEO efforts your company could make if it had not yet implemented a search engine campaign. As online retail sales growing every year, let's not take any chances with our efforts and make sure your website is ready now.
Rather than re-hashing the same general advice regarding search engine marketing, let's take a look at some techniques you should be thinking about if you want to ensure a Merry Christmas.
Next: Techniques: Optimization and Keyword Density >>
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