Has Mobile Search Finally Arrived? - Mobile Search is Serious
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It's worth noting that more and more companies are taking mobile search seriously. When we talk about mobile search, of course, we almost can't avoid the topic of mobile search advertising, any more than we can avoid talking about search engine advertising when we talk about search engines in general. To give you one example, AskMeNow has filed for a patent relating to mobile search. It involves a method of generating advertising revenue that can be projected.
Once you start thinking in terms of predictable advertising revenue, you're envisioning an established market. That seems to be what's happening here. "Access to consumer's mobile phones, the third screen, has become a highly visible and competitive market in recent months," observed Darryl Cohen, AskMeNow CEO. He believes a "major land grab" is occurring right now in mobile search.
Google has been involved with mobile search for quite some time, of course. The search engine giant is looking to expand its reach in this area. It is reportedly in talks with China Mobile to launch an Internet search engine for mobile services in China. As you probably know, China is a huge Internet market, second in the world only to the United States.
China Mobile is hoping to use mobile data services to make up for reduced revenues from traditional voice services. It's not the only carrier feeling that pinch. Indeed, carriers have been pushing their mobile services, including mobile web surfing, for years now. It finally looks as if it is set to take off. If you have the right products and/or services, you owe it to yourself to find out what mobile search advertising can do for you.
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