Google Adsense, How to Make Money - Adsense Terms of Service and Tips for Profit
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As I have said before: test, test, and experiment. Try new things while staying within Googles Adsense Terms of Service (TOS).
Most often you will want to use multiple ad units on your pages to earn the best return on investment. However, there is a limit of three ad units per page. You also need to remember about your users, since adding too many ads to your pages may turn off a great many who liked your website due to it's lack of ads. Pages where you can use multiple ad units to maximize revenue include pages with lots of text, especially those which require a scroll down the page in order for a user to finish reading. This also includes message boards and forums pages, particularly within threads and pages where there are only small ad size formats such as the 125 by 125.
Often times webmasters will use the filter option to stop unwanted ads from displaying on their websites. However, this is actually a mistake. With filtering, you are decreasing the number of ads that can show, thereby decreasing your earnings potential.
To maximize the amount and variations of ads served to your pages, remove URLs from your filter list. If you find you need to filter ads instead of using the Top Level Domain to enter into your filter list try adding the exact destination URL to your filter list.
Once you have mastered the above starting blocks to Adsense, you will want to learn some advanced methods to earn revenue. I will cover some of the ideas and tricks I have learned over the past year to maximize revenues.
First, optimize your content. While Google will accept just about any website into the Adsense program, no matter how poor the quality (as long as the site does not violate the terms of service), it is a good idea to have your content of the highest quality in order to draw out the most relevant ads through Adwords to be displayed on your pages. For Adsense publishers, high quality original content will generate highly relevant ads, which in turn will draw more clicks on the ads presented. Another way to help Google present the most relevant ads is to optimize the back-side coding of the pages, much like you would SEO the page for Google front page free results rankings.
Make sure to use the <title> tag, along with meta description and meta keywords tags with your most important keyword terms. You can also add keyword terms to alt image tags, as well as H1 to H6 tags. Also try bolding the most important words on the page. Taking these steps, along with writing high caliber unique content, will generate ads which will increase your revenue.
Next: Launching Adwords Ads and More on Placement >>
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