Google Adsense, How to Make Money - Google's Heatmap for Ad Placement
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Google has taken results from a heat map study and placed them into a screen shot below.

Using the heat map image above, look at your website's current layout. This will allow you to place ads where users are more likely to click. However, an important aspect to remember is what your users like about your site as it is currently. By thinking about your users and how they have interacted with your website in the past, you will be able to decide where you can profitably but non-intrusively place your ads.
For example, a website which has pages of content, such as articles, may want to place ads at the bottom after the content. This will not interupt the regular user's flow over the page, and it will recieve better click through rates than elsewhere because that is where users end up when they are done read and ready to leave the page.
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