Forecasting Your Pay-Per-Click Budget in Google - Step One: Finalizing Your Keyword List
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The Google Keyword Tool can help you determine what keywords people are searching for that contain your exact keyword or keyword phrase in the search query (Google deems these "specific keywords") as well as related terms (dubbed "similar keywords" by Google).This tool is great for expanding and refining your keyword list. "Similar keywords" are derived from searches performed by the users who searched for the "specific keyword" even if their query does not contain the keyword in it. For example, if I do a search for "online marketing" and another search for "online business" then Google's Keyword Tool will show both searches. Following are the results for a similar search.
Search: Internet Marketing
Results: (Specific Keywords)
- Internet marketing
- internet marketing guide
- marketing on the internet
- internet marketing strategy
- marketing internet
- maryland internet marketing
- internet marketing center
- internet marketing services
- internet marketing plan
Results: (Similar Keywords)
- marketing
- e marketing plan
- homebased jobs
- web marketing
- internet market
- ezine advertising
- online business
I can then review the list of similar keywords to see if I may have missed any juicy terms. If I find something interesting - "online business" for example - I can run that term through the keyword tool to see just how connected it is to my campaign. Warning: this can become an endless cycle of research and elimination, so don't drive yourself crazy with it. Start with a handful of terms (20 to 30 is a good rule of thumb) then revise and enhance your campaign based on actual results.
Next: Step Two: Estimating Traffic >>
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