Many website owners have experienced excellent results from running pay-per-click advertising campaigns with the search engines. But there are a lot of details to consider, such at what terms to use and how to avoid going over your budget. Jacqueline Dooley explains how to plan a pay-per-click advertising campaign with Google.
It can be daunting for website owners to set up a new pay per click campaign in Google. Taking the time to forecast your budget and understand your payment options will save you a lot of money throughout the life of your campaign while ensuring maximum exposure of your ads throughout the month. But how do you know what terms are going to cost the most and what amount of money you should bid on them? Google provides tools to help webmasters forecast their monthly budget, and there are various settings you can employ to ensure that once you've estimated your budget, you don't go over it no matter what.
You'll need to set up a GoogleAdwords account to access most of Google's forecasting tools. It costs just $5.00 to set up an account and your daily budget can start at $.05/day. Once your account is set up you can begin using the advertiser tools.
Keep in mind that this advice is for the do-it-yourselfer. If you have an enormous list of keywords (over 200) and a budget of greater than $2000 a month, I recommend you either contact a Google sales representative to help you set up your campaign and forecast your budget, or work with an agency or consultant who has experience with Google Adwords. I want to clarify that although you may have a specific budget in mind, you will still need to forecast your monthly spend on Google so you can get an understanding of how much your keywords will cost you each month.
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