E-Marketing Budgets - How big is BIG? - Starting Out Small
(Page 2 of 5 )
If you're working with a microscopic or nonexistent marketing budget, then online marketing makes sense, because there is a solid grassroots component that enables you to reach a targeted market with little more than sweat equity. This is where tactics such as link placement, SEO, directory submission, blogging, product feeds (tip: it's free on Froogle) and newsgroup posting come into play.
If you have very little money to work with, then these are good do-it-yourself tactics that enable you to get your website address out into the great online continuum. Most of these tactics cost the most in terms of your time, but if you want to drive traffic to your website and don't have the money to spend on an advertising blitz, they provide a good solid starting point.
If you have a few hundred or thousand dollars to play with, then you can augment the above tactics with some low-cost advertising to get an even broader reach. For example, you can start a low-cost PPC campaign on Overture and some of the secondary PPC search engines, provide paid product feeds (if you're an e-commerce site) to shopping engines like Yahoo where you pay on a per-click basis, and advertise in low-cost, highly-targeted newsletters (they abound!)
Next: Medium-sized budgets can reach a LARGE audience >>
More Website Marketing Articles
More By Jacqueline Dooley
/ 6 
