5. Check out all the rest of your site. A good tweak before your guests arrive will bring you many more positive results. Check your headlines. Do they lead to a motivating story, rather than to your products?
Check your offer. Did you include a free bonus report? Check your prices. Low cost isn’t always best. Let your products reflect your professional status. Check your layout—how you lead the prospect to your order page.
Check your ordering process. Will your orders come back with proper information on them? You may also want to test the use of color, type style, and copy.
In fact, test everything you put out to your Web site visitor. Friends and associates can be your friendly sounding boards.
6. Include a lot of content, and make it easy to reach. Your visitor should be able to click and receive your “gold” in seconds. At the end of each free article you offer, include a link to your products or services page. Each article may steer your visitor to a different place.
7. Don’t worry about being high in the search engines. Just create a user-friendly, easy to navigate, site with meaningful content and submit it manually to the search engines. You can get a list of submission links at http://www.bytesworth.com/submit_urls.asp.
You don’t need thousands of hits a day on your Web site. When you plan and test your Web site content, you will bring qualified, targeted, repeat buyers.
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