Do This for Powerful Product Sales
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Spend time planning your website. Before you design a page or write a word, get a visual and mental picture of your preferred audience. Your visitors will spend up to 10 seconds on your home page, so plan accordingly. Many web designers fail to get the big picture of who they are trying to reach before sitting down to create.
Draw your specific audience’s attention with compelling headings that include benefits that will solve their problems.
1. Define your preferred audience. Picture them as you create your home page. Create an audience profile including their special needs and concerns. Make sure your website solves their problem, and has information that will help your visitors.
2. Make your home page simple and easy to read so it will load fast and not make potential customers wait. Include benefits and a few testimonials. Forget the large photos or spinning and flashing signs that distract. Put navigation bars (topics of other pages) on the side or top to lead your visitors to different pages. You may name them: about us, contact, shopping, articles, products, and testimonials.
3. Send an email survey to your potential buyers to jump start your web sales. Ask them, which titles and benefits would make you want to buy? If you have a service, ask them what the number one question they have about web marketing is. From their feedback, make every word count on every web page. Headlines with specific benefits lure visitors to read, then buy.
One author changed his copy from “Money-Saving tips on Car Buying, Leasing, Repairs and Insurance Reduction Tips” to “How to Buy a Car at $50 Over Dealer Cost.” He discovered why his surveyed customers bought it. More of them wanted to buy a new car far more than the other benefits he offered. Changing the title increased sales by over 300% in 48 hours.
4. Put a sales letter on your home page aimed at your major product or service. Some experts write very long ones, others write short copy. Check and test every part, every navigation bar, and every link to see how it works. If you are selling a product or service, test your headline and your copy.
Replace dull copy with passionate testimonials, even for your ezine. Be sure to research and include everything that will make your home page sing. Check out the site www.stopyourdivorce.com. Only one sales letter sold $300,000 in books this last year.
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