Digging into Social Media Optimization - Viral Applications On Facebook
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When you build packages for Facebook using any of their programming languages, you have to design to fit your audience. Testing your application is probably more important than what the application does, since a lot of times programmers design for other programmers and not for non-programmers. It's similar to the way remote control designers seem to design for other remote control designers (what does that squiggly arrow thing on the left side mean?).
You have to create a program that delivers value to a particular segment of Facebook users, or all segments of Facebook. Once your program is created and tested, it must prove that it's viral. People should want to send the application to all their friends once they get it. The purpose of testing is to ensure that it is simple and easy to use, but also that it does what it's designed to do.
Shouting Out On Digg
According to Neil Patel, "A shout is a message that can be sent between two or more users on Digg, making it a very powerful tool for getting many people to take notice of content, and potentially garnering lots of Diggs." Most of what I say about shouting out on Digg will be from his piece.
According to him, you should have at least 300 friends on Digg (probably because that is a large amount, but actually a hundred will do). According to Patel, "Once you submit a story or someone else submits a story that you want promoted, you need to think about the timing. Timing is very important when shouting because the quicker you get votes, the faster you are going to get to the homepage. I recommend shouting right after a story is submitted-and, more importantly, during working hours, because that is when people browse Digg."
Shouting can only be done for a hundred people at a time. This is because Digg has set a limit to the amount of people that you can shout out to. Maybe in the future they will lift the cap.
Digg, MySpace, and Facebook are not the only ways to promote your website in a community. The Payperpost phenomenon has led to the blogosphere becoming a huge way of promoting websites. That, however, will not be discussed in this article.
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