Digging into Social Media Optimization
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In this second part of a three-part series, we will continue talking about how to avoid being buried by Digg. Then we will discuss how to create viral applications for Facebook and MySpace and look at the looming commercialization of the art of "friending." Finally, we will look at the commercialization of the blogosphere, which is far more inevitable than the commercialization of other social media, though not necessarily less derided by several "armchair" analysts.
Digging Deeper Into MySpace
From SEO to SMO/SNO: The Big Bang?
The first article I ever wrote about social media was about Digg. It is on SEO Chat and I truly enjoyed writing about it. I made one prescient call when I said that "it could very well become the next port of call for website promoters and advertisers." Then I made a blooper and called Digg a "Social bookmarking" site. Ah, semantics will be the undoing of us all. That is akin to calling a wolf a dog. It just won't do. Since then, let's just say things have changed. Social bookmarking is totally different from social networking To put it simply, bookmarks are for insiders to view, networks are for outsiders to view. The two models are totally different. And that brings us to this article.
What started as one article led me to the conclusion that social media pundits are pushing their agenda aggressively, and it seems they are seeing results in their efforts to commercialize the social media networks. Then again, the social media networks, like the search engines, are taking steps to ensure that their media does not turn into the hunting ground of large corporations intent on feeding off of their millions of members (well not all of them, but at least the ones we will be talking about today).
To all die hard socialmediaholics: please do not crucify me. I don't have a Facebook profile, a MySpace profile, or an Orkut profile. I do Digg and LinkedIn, if that makes you happy. The point is that I may make a couple of mistakes in describing some aspects of social media and my mistakes should not be seen as a sign of laziness or disrespect (any laziness and disrespect will be revealed by the amount of words I devote to Digg and how much I devote to the rest of the gang, but not by my mistakes). I will again draw on articles in Search Engine Land and also on some experiences I have had in blogging and in researching social media. For details about social media ad models, Antal wrote a very good piece on Facebook's advertising model here.
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