Digging for Google and Avoiding the Hate - Digg Finer Points (Page 4 of 4 ) Digg is not for everyone. It's a contentious community, and if you're easily frustrated you could end up spinning your wheels uselessly in comments, as Danny Sullivan did when one of his stories made it to the top of Digg without his trying to put it there, and was quickly buried. So how do you know whether Digg is your audience? Your SEO Plan, the company that featured the Scott Baker interview, suggested four indicators that you could be successful using Digg: - You have unique content that appeals to an audience of young opinionated techies.
- You are an excellent writer with a real talent for creating wry headlines.
- You've already built up a following of readers that are likely to Digg your content.
- You've spent enough time using Digg that you really understand not only the mechanics and technical aspects of how it works, but have a good feel for the community.
So what about the nuts and bolts? If you're ready for that, here are a few points from a case study written up by Chris Lang, which I linked to earlier. - Have someone else submit your item to Digg. Then see that it gets shouted to diggers who are friends of both you and the submitter (in the case study, 48 mutual friends received shouts).
- See that your keyword phrase is used correctly in the title of the blog post, the Digg submission, and if possible the Digg description. Check your keyword for traffic in the Google AdWords tool before using it - and don't automatically shun niche keywords. In the case study, the term "baggage theft" was used; in general, that's not a heavily searched word, but if you're running a site focused on travel tips, the people searching for that term want what you have to offer.
- Pay attention both to your diggs up and how your comments are rated. Chris Lang speaks in praise of comments that are rated positively. "I have come to believe that a comment is as powerful as a Digg at times," he observed.
- In his case history, Lang noted that the Digg post made it to #9 in Google for its key word, and the blog post sat at #8, two days after it was submitted. If the site owner wants to maintain that position, Lang suggests creating some organic links. He notes that the poster "could even write another blog post and link back to the first. That would even bolster it a bit."
So what's the take-home lesson here? Well, I could tell you all about the somewhat technical stuff - do this, do that - but it all goes back to what I said in the beginning: it's the attitude with which you approach this that counts. I'll let Lang get the last word: "You are not out to spam Digg for a few worthless links. You are there to bring interesting information and news to others of like interests." Anything else is just so much spam. Good luck! | DISCLAIMER: The content provided in this article is not warranted or guaranteed by Developer Shed, Inc. The content provided is intended for entertainment and/or educational purposes in order to introduce to the reader key ideas, concepts, and/or product reviews. As such it is incumbent upon the reader to employ real-world tactics for security and implementation of best practices. We are not liable for any negative consequences that may result from implementing any information covered in our articles or tutorials. If this is a hardware review, it is not recommended to open and/or modify your hardware. |
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