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WEBSITE MARKETING

Blogs: Marketing Through Relationship Building
By: Wayne Hurlbert
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  • Rating: 3 stars3 stars3 stars3 stars3 stars / 14
    2005-04-12

    Table of Contents:
  • Blogs: Marketing Through Relationship Building
  • Blogs as conversation
  • Comments as an integral part of all good blogs
  • Some things bloggers do to reduce comment spam
  • RSS feeds and instant update notification

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    Blogs: Marketing Through Relationship Building - Some things bloggers do to reduce comment spam


    (Page 4 of 5 )

    Instead of removing their valued comments, they take steps to reduce or eliminate the spam, while maintaining their important conversations with visitors.

    They insert code to prevent spammers.

    They place first time posters on comment moderation.

    Sometimes posts remain moderated permanently, prior to being published.

    They require a randomly generated alpha-numeric code be entered, in order to submit the comment, thus preventing automated comments.

    They vigilantly watch their comments, as they are good bloggers who read all of their readers' ideas, and studiously delete the spam posts.

    Many bloggers place the rel="nofollow" coding in their comments, to prevent any Google PageRank flow to the posted links, or any link popularity value from helping the spammers with search engine rankings. Unfortunately, this technique, recommended by Google themselves, also penalizes legitimate commenting visitors.

    They check their comments regularly by having the comments emailed or RSS fed to themselves. By subscribing to their own comments with email or RSS, they can check each comment as it appears. Spam can then be made to disappear.

    While these techniques, and there are many more, are helpful to keeping blog comment spam under control, spam still happens. Fortunately, even blogs receiving heaps of spam receive many, many times more good and worthwhile comments. For open business bloggers, the benefit of conversation building far outweighs the limited threat of blog comment spam.

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