Blog Marketing and Social Media Optimization - How To Spread Rumors (Page 4 of 4 )
The company that has engaged people the most is the one that has been the source of rumors, gossip, and more lies than a tabloid magazine. It is a company whose every product is endlessly reviewed and given high marks for "innovation." They have succeeded in turning television advertisements (those boring snippets that seem to pop up every couple of minutes) into viral ad campaigns that people watch and then recommend that their friends watch. It is Apple.
Apple's stock prices fell as of January 22 simply because (you won't believe this) business was too good! Investors were terrified that Apple could not keep their earnings up over and over as they have done for the past ten years. Ten years is enough evidence to the contrary if you ask me. And how does Apple do it?
Backing it up
As they say in the NFL, "it ain't bragging if you back it up." Apple makes a lot of claims concerning the superiority of their hardware and I have not (honestly) met an Apple user who is not happy. I sometimes type (or browse) using a Mac, a very old Mac. Microsoft is just catching up in terms of GUI with Vista.
However, this is not an Apple article. The point is, if you tell a blogger your product does A and B, then it better do A and B, or you will catch grief. Now say it can do C (make C totally new), and you will be the toast of the blogosphere as commentators rave about your great product. The downside is if you make lemons, you will get pasted on forums, blogs, and comment boards.
Viral Videos
By creating videos that are interesting and that have interesting names (don't ask me how, I haven't begun my directing career yet), you could have your videos all over the place. Musicians and companies now post their advertisements and viral videos with video sharing tools on sites like Youtube that allow websites and blogs to embed videos. If your video catches on, bloggers will put up a post on it -- after all, bloggers need content, just like everybody else. Aside from this technique, sometimes -- like Apple -- you must keep the rumor mill going.
When all is said and done, blog advertising is getting a bad rap now. But blogging is here to stay and you'd better take advantage of this one-of-a-kind social media model.
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