Better Readability for Improving the Number of Site Viewers - Readability and Search Engine Rank
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Readability and Search Engine Ranking
There is not a determined correlation between a site's readability and its ranking. However, as I already said, many readability rules either have no effect at all on a site's ranking or might have a negative one. Readability is a more subtle category that does not lend itself to quantitative measurement, and therefore it is difficult for search engines to factor it in their ranking algorithms. This does not mean that there are no readability rules, and it does not hurt to know them.
Readability is a feature of the content on your site. While it is true that having a readable site does not lead to better positioning for key words, you should respect your visitors. These means making their stay on your site is a pleasant experience. From a marketing point of view, spending money on advertising and search engine optimization just to lose the customers when they come to your site is stupid at best. One of the big dilemmas in SEO is how to optimize a site, especially its content, without damaging its value to customers. Keyword stuffing is a typical example. In order to get higher ranks, some stuff their text with keywords of interest. This sometimes makes the text look as if it was generated by a narrow-mindedmachine, rather than written by a human.
The good news is that Google and the other search engines penalize such scams. If your keyword density is above the reasonable threshold, it is likely that your site is stuffed artificially and there are sanctions. So, there is at least one hurdle to unscrupulous search engine experts who don't care for readability.
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