Website Marketing
  Home arrow Website Marketing arrow Page 3 - All Hail Content!
SEO Chat Forums  
Choosing Keywords  
Google Optimization  
Link Trading  
MSN Optimization  
Search Engine News  
Search Engine Spiders  
Search Optimization  
Web Directories  
Website Marketing  
Website Promotion  
Website Submission  
Yahoo Optimization  
SEO Tools
Adsense Calculator
AdSense Preview
Advanced Meta-Tags
Alexa Rank Tool
Check Server Headers
Class C Checker
Code to Text Ratio
CPM Calculator
Domain Age Check
Domain Typos
Future PageRank
Google Dance
Google Keywords
Google Search
Google Suggest
Google vs Yahoo
Indexed Pages
Keyword Cloud
Keyword Density
Keyword Difficulty
Keyword Optimizer
Keyword Position
Keyword Typos
Link Popularity
Link Price Calculator
Meta Analyzer
Meta Tag Generator
Multiple Link Popularity
Page Comparison
Page Size
PageRank Lookup
PageRank Search
Robots.txt Generator
ROI Calculator 
S.E. Comparison 
S.E. Keyword Position 
Site Link Analyzer 
Spider Simulator 
URL Redirect Check 
URL Rewriting 
Mobile Linux 
APP Generation ROI 
IBM® developerWorks 
SEO Weekly Newsletter
 
Developer Updates  
Free Website Content 
 RSS  Articles
 RSS  Forums
 RSS  All Feeds
Write For Us Get Paid 
Request Media Kit
Contact Us 
Site Map 
Privacy Policy 
Support 
 USERNAME
 
 PASSWORD
 
 
  >>> SIGN UP!  
  Lost Password? 
WEBSITE MARKETING

All Hail Content!
By: Terri Wells
  • Search For More Articles!
  • Disclaimer
  • Author Terms
  • Rating: 5 stars5 stars5 stars5 stars5 stars / 7
    2006-04-24

    Table of Contents:
  • All Hail Content!
  • What is Content, and How Much is Enough?
  • Search Engines Need Content, Too
  • So What’s Different About Writing Web Content?

  • Rate this Article: Poor Best 
      ADD THIS ARTICLE TO:
      Del.ici.ous Digg
      Blink Simpy
      Google Spurl
      Y! MyWeb Furl
    Email Me Similar Content When Posted
    Add Developer Shed Article Feed To Your Site
    Email Article To Friend
    Print Version Of Article
    PDF Version Of Article
     
     
    ADVERTISEMENT


    All Hail Content! - Search Engines Need Content, Too


    (Page 3 of 4 )

    You might be thinking at this point that I’m aiming this article only at those who do e-commerce on their website. Well, guess what? If you’re not selling anything, content is even more important, because it’s all you have to attract your visitors. Trust me, they aren’t coming to your site to check out your ads! You still want your visitors to do something when they come to your site, whether it’s signing up for a newsletter, creating an account, posting on your forums, reading an article, or whatever. The only way they know who and what you are is by the content you show them.

    Sure, when you have a website focused on e-commerce, a sale is a “conversion.” But if you have a site that’s not specifically selling anything, something like signing up for a newsletter counts as a conversion, too. And the only way you’re going to get those conversions, again, is to make your visitor comfortable…and the only way you can do that is with content.

    Now that you know your flesh-and-blood visitors (whether they’re “customers” or not) need content, how about the ones that aren’t anything more than software? Yes, I mean the search engines. It may be a little more difficult to think like a search engine than a customer, but it can be done. The goal of a search engine spider is actually very similar to the goal of a person; it’s looking for information. The difference is that it’s not looking for specific information for the same reasons. It’s trying to classify your site so that, when a visitor to the search engine puts in keywords, they’ll see links to the websites that are most relevant to their search.

    To some degree, you may have to blind yourself a bit to “see” like a search engine spider. It can’t see any graphical elements. All a spider can see is text. That means if you expect to rank at all in the search engines, you’d better have relevant text.

    Let me say a word to the technically savvy folks out there who know how to do certain kinds of redirection: don’t even think of it. Yes, there is a black hat SEO trick that lets you direct regular visitors to one page and serve up a completely different page to search engine spiders. That will get you banned from the search engines, and you don’t want that. Even being a major company won’t protect you from that, as you can see from this article here. Don’t fake content; just sit down and write the real thing.

    More Website Marketing Articles
    More By Terri Wells


       · I hope you enjoyed this article. I welcome your comments.
       · Hi,This is Rajat. I strongly feel content is the king for any website to get genuine...
       · Thanks for commenting. I'm glad to hear that there are still plenty of folks with...
     

    WEBSITE MARKETING ARTICLES

    - Return on Investment Calculation for Online ...
    - Use a Blog Carnival to Boost Your Blog`s Tra...
    - Online Copywriting Tips
    - Conversion Rate Optimization
    - Use POG Ads to Promote
    - Website Affiliates
    - Public Relations and SEO
    - Non-Profit Organizations and the Internet
    - Making Money Online with Internet-Specific J...
    - Web Site Statistics: Do You Know How to Trac...
    - Making Money Online
    - Important Elements of a Viral Marketing Camp...
    - BidVertiser: Your Answer for All Things Adve...
    - Putting Your Landing Pages to Work
    - Digging for Google and Avoiding the Hate



     



    © 2003-2009 by Developer Shed. All rights reserved. DS Cluster 3 Hosted by Hostway
    For more Enterprise Application Development news, visit eWeek