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WEBSITE MARKETING

Affiliate Managers: Your Top Five Biggest Affiliate Program Mistakes
By: Michael Wong
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  • Rating: 3 stars3 stars3 stars3 stars3 stars / 8
    2003-11-03

    Table of Contents:
  • Affiliate Managers: Your Top Five Biggest Affiliate Program Mistakes
  • Competing With Your Affiliates
  • Not Providing Your Affiliates With Useful, Real-Time Statistics
  • Not Compensating Your Affiliates Fairly for Their Hard Work
  • Not Providing Enough Fresh Promotional Creatives
  • Not Providing Fast, Quality Support for Your Affiliates

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    Affiliate Managers: Your Top Five Biggest Affiliate Program Mistakes - Not Providing Fast, Quality Support for Your Affiliates


    (Page 6 of 6 )

    This is the 21st century. Don't make your affiliates wait longer for an email reply than it takes to send a letter by snail-mail post.


    Don't outsource your affiliate support work. If you have to, then at least train your support staff so that they understand the ins and outs of your products and affiliate program. I'm often dumbfounded by affiliate support staff who can't give me answers to simple questions.


    Well there you have it - my five biggest complaints about affiliate programs today. I hope affiliate managers take note and take strides to better support their affiliates, because if you don't affiliates will find other avenues of income, such as the new Google AdSense program.


    Affiliate marketers - if you agree with what I've said, send this article to your affiliate program managers!

    Internet marketing expert.About The Author: Michael Wong is a respected internet marketing expert, and the author of a leading search engine optimization guide, numerous marketing tips, and reviews of marketing tools and ecommerce software.
    Publishing Rights: You may republish this article in your web site, newsletter, or ebook, on the condition that you agree to leave the article, author's signature and photograph, and all links completely intact. Full instructions on how to copy and upload my photo to your server.

    DISCLAIMER: The content provided in this article is not warranted or guaranteed by Developer Shed, Inc. The content provided is intended for entertainment and/or educational purposes in order to introduce to the reader key ideas, concepts, and/or product reviews. As such it is incumbent upon the reader to employ real-world tactics for security and implementation of best practices. We are not liable for any negative consequences that may result from implementing any information covered in our articles or tutorials. If this is a hardware review, it is not recommended to open and/or modify your hardware.

     

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