Affiliate Managers: Your Top Five Biggest Affiliate Program Mistakes - Not Providing Fast, Quality Support for Your Affiliates
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This is the 21st century. Don't make your affiliates wait longer for an email reply than it takes to send a letter by snail-mail post.
Don't outsource your affiliate support work. If you have to, then at least train your support staff so that they understand the ins and outs of your products and affiliate program. I'm often dumbfounded by affiliate support staff who can't give me answers to simple questions.
Well there you have it - my five biggest complaints about affiliate programs today. I hope affiliate managers take note and take strides to better support their affiliates, because if you don't affiliates will find other avenues of income, such as the new Google AdSense program.
Affiliate marketers - if you agree with what I've said, send this article to your affiliate program managers!
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