Affiliate Managers: Your Top Five Biggest Affiliate Program Mistakes - Not Providing Enough Fresh Promotional Creatives
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Most affiliate managers seem to give their promotional creatives little thought. All they offer is a handful of 468x60 banners, buttons and text links. What happens is that affiliates end up using the same ads on hundreds, even thousands of web sites.
Affiliate managers - what about these promotional creatives'
Articles and tips with embedded affiliate links
Classified ads
Customer testimonials
Direct email ads
Email signatures
Newsletter ads
pay per click ads
Pop-up/under ads
Product photographs
Product reviews
Product screenshots
Rich-media ads
Skyscrapers
Staff interviews
Listen up! Different ads perform better on different sites. And ads generally have a life span of a carton of milk. So offer your affiliates a greater variety of ads, more often.