Affiliate Managers: Your Top Five Biggest Affiliate Program Mistakes - Not Providing Enough Fresh Promotional Creatives
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Most affiliate managers seem to give their promotional creatives little thought. All they offer is a handful of 468x60 banners, buttons and text links. What happens is that affiliates end up using the same ads on hundreds, even thousands of web sites.
Affiliate managers - what about these promotional creatives'
- Articles and tips with embedded affiliate links
- Classified ads
- Customer testimonials
- Direct email ads
- Email signatures
- Newsletter ads
- pay per click ads
- Pop-up/under ads
- Product photographs
- Product reviews
- Product screenshots
- Rich-media ads
- Skyscrapers
- Staff interviews
Listen up! Different ads perform better on different sites. And ads generally have a life span of a carton of milk. So offer your affiliates a greater variety of ads, more often.
Next: Not Providing Fast, Quality Support for Your Affiliates >>
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