Affiliate Managers: Your Top Five Biggest Affiliate Program Mistakes - Not Compensating Your Affiliates Fairly for Their Hard Work
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The #1 incentive for any affiliate is cold hard cash. Money sells! So tell your marketing director to fire the search engine optimization firm and advertising department, and redirect the resources to paying your affiliates a higher commission rate.
Another thing I hate is seeing my commissions go down the drain because someone I had referred signs up to the affiliate program and purchases the product via their affiliate link. It almost feels like I'm being robbed blind! I highly recommend affiliate managers deter this practice by making it harder for affiliates to pocket the commission from their own purchases, at least the initial one.
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