Affiliate Managers: Your Top Five Biggest Affiliate Program Mistakes - Competing With Your Affiliates
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This is by far the worst mistake made by companies that offer affiliate programs. I often see companies for products I am trying to promote compete with me in the search engine rankings and pay per click advertising programs.
Why companies invest money and resources in competing with their affiliates is beyond me. By competing with me, you're trying to put me out of business. Have marketing directors ever thought of it in that way' Because if you succeed, you will no longer have an affiliate network to speak of.
The money would be better spent on supporting your affiliate network by creating a better product, providing more referral statistics, higher commission payouts, faster support, and more, fresh promotional creatives.
So if you're an affiliate manager reading this article, tell your affiliate director at your next meeting to STOP competing with your affiliates, and support them instead!
Next: Not Providing Your Affiliates With Useful, Real-Time Statistics >>
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