A Second Life for Your Ad Campaigns - Optimizing Your Presence
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Explaining how to buy an island or build your own store and area is beyond the scope of this article. But it’s worth nothing that Second Life has its own search engine to help residents find whatever they’re looking for in the virtual world. Where there’s a search engine, you can optimize for it. While optimizing for Second Life is a little different from optimizing for Google, the two do have certain parallels.
Take title tags, for example. You might not have them in the sense of having a web page in Second Life, but when you set up a virtual shop you do get a virtual location, and you’re supposed to give it a title. If you think of the title like a title tag, you’ll realize that you should include some keywords so that residents will be able to find your store. David Berkowitz used the example of buying his Second Life avatar a pair of sneakers. He knew he wanted Reeboks, but what if a resident wants sneakers and doesn’t know where to go? Since Reebok only includes its brand name in its title, it wouldn’t come up in the search engine. A title like “Reebok custom sneakers” would serve the business much better.
You can also create a description for your virtual store. Here is another good place to use keywords. Specifically, here is where you should briefly describe your goods and/or services. If someone might use a slang term to find something you sell, consider using that as well; American Apparel included the word “hoodie” in the description of its virtual store’s merchandise, so it comes up for that term.
As in real life, residents can use more than one search engine in Second Life. There is one main one, but there are others, trying to improve on what’s already on offer. Berkowitz alludes to Second411, which encourages Second Life store owners to list all their items for sale. Residents who use that search application can find more places that offer what they’re looking for than they can with just the main search tool.
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