A Blog Is A Blog Is A Blog - And then came the advertisers
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Advertising media buyers saw this "blog" as a wonderful place to advertise. Since most bloggers were not selling traditional products from their blogs, they offered no competition. Since most blogs are just one long Web page, the surfers would not be jumping around from page to page looking at something else.
A blog was able to capture attention and the advertising industry took hold of that concept, and helped grow the hype for its own purpose of growing revenue. The very thing that made blogs so popular, lack of advertisements, will in the future probably also ruin the blog.
As for the additional added benefit of posting in blogs helping one's website achieve higher rankings on Google.com, as with anything this depends upon several factors, such as your overall website theme. The blogs that you post to, and their relevance to your website's theme, the amount of competitors' pages your web site must struggle for attention against, and the amount of traffic each receives on a daily business will determine how effective a method this is.
Is a blog a revenue stream? For some, yes I am sure it is. Is it a business model to consider for making money? I would say no. Are blogs the next thing in the Internet world? No they are not. As much as the media and marketing industry tries to put a new spin on its meaning, a blog is a timely ordering of content otherwise known as a Web log, and we all know Web logs are really nothing more than Web pages.
One more thing: feel free to blog this article :->
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