A Blog Is A Blog Is A Blog - So how did they get so popular?
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Okay, but we're still lost on how this became so popular. Let's look at the marketing aspect. People always have something to say and many wanted a way to do that over the Internet. So they built Web pages and websites, which are simply places you could visit filled with Web pages. Now that was good for some people, but others had no time or little in technical skills, so website builder software was created to solve this problem. Still others, though, had time but no technical skills at all.
Somebody somewhere decided to call their website builder something everyday non-technologically inclined people could understand. "Target - Too forward, Overture - too indecisive, Google - Too upbeat and bubbly, need something ..ink blot, blech, what a terrible name..your web log, oh that one stinks too, blech, blah, blog, blech oh wait I have an idea -- 'blog!' Yeah, blog a log of my thoughts like a diary, but with a boring word."
So the plan was set: offer users a diary with no pictures needed and no graphics work required. Just let them pick some colors they like, write a few words, then they can update their thoughts daily, with a push of one button. That makes it easy to understand and use.
But there is still a bigger draw and that is for advertisers. Blogs were at first the only Web presence for many fans and devotees of various actors, shows, movies, music, lifestyles, etc. What made them attractive to many who read them, and contributed content in whatever form they chose, was that there were no ads.
No banners, no busy buttons or silly blinking flashing gizmos. Just somebody's personal thoughts on anything, it could be a good product, a bad product, service, food, clothing cars, no industry seemed unrepresented.
Just a place to read what others thought about a subject in which you also were interested.
Next: And then came the advertisers >>
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