11 Secrets to Direct Response Marketing - Secrets 4-6
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Secret #4: News-Style Advertising Gets Up To 500% Greater Response Than Image Advertising!
Yes, you read that right. It's a proven advertising fact... News-style advertising gets up to 500% greater response than color brochures, business cards, and all other forms of product or image advertising. Do you know why? News style advertising doesn't look like advertising! It looks like news. Very few people read advertising....but a lot of people read news and other stories. If It Looks Like Advertising, Most People Won't Read It.
Secret #5: Here's The Amazing Advertising System That Attracts Qualified, Motivated, Interested and Ready-To-Do Business Prospects.Without Any Wasted Traditional Advertising Or Cold Marketing!!
Here's some common sense that seems to be missing in most businesses: You should never advertise or prospect to anyone who isn't a likely to buy customer in the very near future. We find that the highest profit system is to generate leads who are interested, and then do follow-up marketing to the leads that express interest, and to them ONLY! What better list could you mail to (other than your past customers) than people who have responded to your offer (usually free information) and said, "Tell me more, I'm interested."? This kind of list, (when marketed to properly with the right kind of killer advertising copy) can yield results and profits beyond anything you've ever imagined!
Secret # 6: Make It Easy And Non-Threatening For People To Respond To Your Emotionally Driven, News Style Ads!
One of the most amazing things to us is how many advertisers make it hard to respond to your ads. With traditional, boring, cute and clever advertising, it's rare indeed to have someone want to respond. But, on that rare occasion, you make it even harder for them to respond by doing things like not having a toll free number they can call, or a 24 hour free recorded message attached to a toll free number, and so on.
Real live testing has shown that virtually in all cases, where someone ran tests offering the exact same things in their ads, with the only difference being a toll free number versus a local number, the toll free number wins! And, when tests are done with the ads offering the exact same things except one has a plain toll free number and the other has a toll free 24 hour recorded message, the recorded message wins hands down, time after time.
Next: Secrets 7-9 >>
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