Using Internet Directories as a Link Building Tool - Benefits to Your Website
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The use of directories for finding linking partners will benefit your website and your online business more than employing the commonly used random approach. Most website owners do not have a plan for finding link exchanges that make sense for their site. A link only has real value to your visitors, if it has something in common with the overall theme and interest of your website.
The search engines, especially Google, reward incoming links more highly if they are related to the topic of the receiving web page. Links from similarly themed pages carry more weight with Google's algorithm, than those which have little in common with the landing page.
Specialty directories that include your site within their listings are already themed for your topics. The other sites listed there will also be themed for your site. For more bang for the link buck, keep your links related to your web page's topics and themes.
The page will receive a bit of a Google PageRank boost and a much higher level of incoming link popularity. Combined with a strong and properly focused anchor link text program, the added links will help to boost a site higher in the search engine rankings.
Conclusion
Directories are an excellent source of theme related link partners for any website. If the directory used for the search is a major one such as DMOZ, the Yahoo! Directory, or the Google Directory, sites with your main topics are readily categorized. Finding potential linking partners is very easy, using the major directories.
The smaller specialized directories provide unique link partnership opportunities, available mainly to those in your industry. Their included links are very closely themed to your site.
While searching the various directories, don't forget to get your site included in their listings as well. And by using the many Internet directories, combined with professional link exchange requests, you can vastly increase the number of links to your website.
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