Using Internet Directories as a Link Building Tool - Putting Specialty Directories to Work for You
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The major Internet directories are not the only game in town. In fact, because of their widespread popularity, they might not be the idea link partner hunting ground for everyone. A powerful alternative source of directory link leads is found in the sometimes overlooked specialty directories.
Often only representing one industry segment, these directories are populated with businesses possibly interested in links. In fact, many of the included companies might not have been contacted for link partnerships at all. The highly specialized directories for your industry and some small general ones might have the link partners your business seeks.
The first step is to search for the specialty and minor directories in the search engines. Enter combinations of "directories" and "your industry" and lists will appear. It won't matter if the directories are paid or free for inclusion, as you are searching for link exchanges. If one of the newly discovered directories is free, however, be certain to get your own website included. After all, a directory is a valuable incoming link too.
Be cautious of possible link farms. Whatever you do, make sure your business is not part of one of them. Link farms and other so-called bad neighborhoods are specifically against the guidelines for the search engines. For inclusion of your site, choose only respectable directories. One way to determine a link farm is it will usually require many return links, and links for other sites. Don't participate in such linking schemes.
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