Using Internet Directories as a Link Building Tool
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When most website owners think of Internet directories, if they even consider them at all, they think of them as a way to gain a one-way incoming link. Inclusion in the various Internet directories is rarely viewed as more than a one-time entry event. The goal is to get listed and gain the inbound link, for better or for worse.
Traffic from some mainstream directories is often low and seldom considered as part of the equation. The potential of the directory listings as a source of potential link partners is rarely thought of as a strategy at all.
Directories have far more possibilities hidden within their listings than is generally thought. Many webmasters, and even some search engine optimization experts, ignore the less obvious value residing in the various categories.
By looking beyond the obvious single link and search capabilities of an Internet directory, a website owner has a wealth of potential link partners, waiting to be added. They are easily found in the leading Internet directories and in the many specialized minor directory listings as well.
Some of the very useful directories for link research include the Open Directory Project, better known as DMOZ; the Yahoo! Directory; the Google Directory; and the many specialty directories directly related to the searcher's area of business.
By utilizing the appropriate strategies, directories are a gold mine of linking partners. They are simply begging to be mined by an enterprising and prospecting webmaster.
Next: Selecting the Directories >>
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