When you are faced with choosing between paid or free directory inclusion, the answer is dependant on your needs. You have to consider whether your business requires immediate exposure. If waiting on the free directories takes too long, you will have to seriously consider paid inclusion. Should your budget be unable to handle the financial requirements of paid inclusion, especially the unknown totals of pay per click, you will have to look seriously at free directories. If you lack the time to spend editing a directory category, you may have to choose paid inclusion as well.
There is no right answer for every business and website. The final answer is what is right for you and for your business.
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