Write SEO Copy Like an Authority - The number one rule that cannot be broken
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If you want to become an authority in your field, you have to have passion for what you do. If there's no passion, none of that burning feeling inside your chest, than I have bad news for you. You will never become an authority.
You might manage to simulate one, take a few steps towards it and even achieve some heights, but unless there's a desire to always go the next level and be the best, for your own sake, then you won't get far. It's true for everything in life. Talk to the icons in all the fields. They all share one thing. They're in love with what they do. They can eat, breathe, and sleep their jobs, and never get tired of it. For someone with that kind of passion, in fact, it's not just a job anymore; it's their life.
If you have these kinds of feelings about your work, then congratulations - you're one of the lucky souls who are so passionate about what they do, they can marry it.
If you're hesitating at the moment, if you're trying to come up with "why I like what I do," trying to think of all the good things, then you must stop. You're obviously not passionate about your work if you have to come up with reasons why you're passionate. Passion is like love. If you love, you know. There's no need for explanation and logic. It's a gut feeling, through all your senses.
"The moment you are asking am I happy, you're not" - Krishna Murti
So if you're not passionate about it, then consider changing your course. Sometimes you'll need to shift 60 degrees or even 270 degrees. You only have -- what? -- 30, 40, 50 years left? Think of all the days you hesitated to take that shot. Another day was lost today...
Don't sing the same song
If I walk into a concert hall where the orchestra is playing Mozart and start singing and playing the exact same tune, how many people will notice me? In all likelihood, no one.
What if I grab a mic and start rapping 2pac. How much attention will I get?
Don't sing the same old song over again. If you read blogs and web sites, that's what 95 percent of people do. They read and they repeat what they read in their articles. They do what everyone does and then write about what they did, which is what everyone does. It's a repeater's process.
Let's look at the great ones and see why they became great.
We'll start with Henry Ford. He didn't sing the same song. He was a dreamer and dared to disagree, showing a middle finger to criticism. He came up with the idea for the assembly line, completely changing how cars were built. Not only did this technique revolutionize the auto industry, it spread to others, bringing mass production to industries once dominated by craftsmen, and bringing down the prices of goods for everyone. The rest is history.
How about Thomas Edison? There's an inventor whose genius literally lit the lanterns of the world.
What I ask of you is to stop looking at those people like they're higher than you. They're made of the same matter as you and me. They had the same fears and insecurities. They overcome those. You have to, too.
Write something that no one else has thought of. Offer a view from a completely different perspective. Ditch the rules. You didn't make the rules yourself, so why should you follow them?
Be extra double good
In newspeak, extra-double-good means fabulous. George Orwell was extra-double-good. He did what I spoke of above - he sang his own tune.
Singing your own tune, though one of the ingredients to getting a load of links, is not enough. You ought to be the most memorable voice who sings that tune, because if the tune is good, there will always be repeaters, and some can be very good, even better than you. So you must be the one to set the standards.
Make whatever it is you're creating the best. Here are a few great examples:
It takes a lot of time and effort, but once you've done it, prepare your Google Webmaster "Links" section to do a dance.
Next: Network with the best >>
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