Write SEO Copy Like an Authority - Authority
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Did you ever see a clueless TV-news-lady stare at the screen, reading off the running script: "Authorities have reported they are looking into the issue. " or "Officials say everything is OK" or "The head of this department says......," and so forth.
If you observe mainstream media carefully, you'll see it's nothing more than a public relations office for the official line of events, where the world "official" is the bottom truth in all issues. Of course in reality its 180 degrees around (you figure), but we can learn one thing:
People buy authority. Authority can outright lie, but as long as it has that "authority" sign attached to it, people will generally listen.
This is what's missing from your work.
You're not a recognized authority.
I'm not saying you should lie like politicians, but if you are established as an authority:
More people will listen.
You can sometimes get away with lower quality articles, without losing status. (think Seth Godin).
People will voluntarily link to great posts, something much harder to do without authority.
And this is what you're after - links... so your website ranks better on search results.
The rest of this article will help you work on establishing your authority, but first, let me give you a list of a few examples of people who came out of nowhere, dug holes in the ground and put concrete poles in those holes with signs that say: "I am an absolute authority in my field."
Next: The number one rule that cannot be broken >>
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