Write SEO Copy Like an Authority
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If you want to get a high rank in the search engines, you need to get lots of links. To do that, you need good content. But you need to do more than write really good content to achieve your goal. You need to become an authority. This article will explain why and show you how.
Search engine copy writing is no longer about search engines, but about readers. Algorithmic elements are still in place, such as latent semantic indexing, title and <H> tag analysis, but unless you have fat link profile, don't expect to take the first page with your copy writing alone.
More important than search engine copy writing and on-page relevancy of your pages (keywords in titles, <h> tags, content, etc) are links. Without links, do not expect rankings in competitive markets.
With this new "harsh search marketing reality," search engine optimizers started using content as a link building tool of its own. Link building with content? Let me explain the reasoning behind this.
If you could write articles that attracted keyword-rich, natural links from around the web, then the long term trade-off was potentially better than ranking for a relatively uncompetitive key phrase (let's be realistic, no single content page can take competitive rankings without links). If you could create a useful article or report and make webmasters go: "This is useful. I am going to link to that article, because my visitors will find it extremely useful as well," then you won the game. Links came naturally. Page rank went up.
This created a new mantra. You've read it many times and it seems like a broken record by now: "provide quality, fresh, relevant content to readers."
This is the model many "socialized, facebooked, web 2.0 markers" follow. You can check Sphinn to see it in action.
I am not saying it doesn't work. It does and it works well, but there are few ingredients no one ever mentions, without which your search engine copy writing efforts will go to waste. In this article we'll help you identify those ingredients and address them before many lost, unproductive hours of writing and commenting on blogs make you go "WTF?!"
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