Worst SEO Mistakes - Long and Dynamic URLs
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Some content management systems produce long URLs that search engine spiders do not like.
www.example.com/546gdfcocdf/session34/34fdgddfg&DD/%dgf4tghgf/folder1/rtgfgddf.ds34324d.sdfsd3456/id45ddsdfSD/dff4dhhfghffh/
dub/os.df345.3dh4444sdf/
sdd.dd.34.html
Keep URLs short and sweet. There are plenty of content management systems that make search friendly URL stings. They include Joomla, WordPress, Drupal and more.
Some content management systems also produce dynamic URLs, which have different strings, but lead to the same place. Those are not friendly it terms of page rank, so make use of SEO-friendly CMSes (above).
JavaScript Links
Search engines have a hard time following JavaScript. Make your links classic <a href= ...>. Though Google crawls JavaScript, it's better to be on the safe side.
Free for All Reciprocals
Link exchanges in general are not effective. Exchanging with a quality site is never bad, but getting 100 random reciprocals can get sites punished.
Free links exchanges are very easy for search engines to spot. Once detected, all participants can get banned. If you trade a lot of low quality links, your link profile may raise red flags.
Randomly Changing File Names
If you change a filename, you lose all the power from previous links. There's no point to doing this. If you feel like there's a need to make some changes, then leave the ranking pages as they are. It's hard to get links, and it's even harder to get quality links from good sites that have aged.
No Site map
A site map is a page that has links to all other pages of your site. It can guide search engines to pages which spiders would otherwise not discover. Make sure that your site features a site map; there are a number of guides available on the Internet that explain how to build one.
Creating Link Networks or Link Farms
Depending on how you do it, this can still work. Google places more value on authority, so creating link networks is not as effective as it used to be. If you do create a link farm, make sure that:
Sites are on different servers, preferably in different countries.
Sites have different WHOIS data and ownership.
Sites have many outside links apart from those within the network.
Include several older domains, since a network of new domains looks very spam-like.
Given how much work is involved to hide the nature of the link network or link farm, you have to seriously question whether it's worth it, even if it does fly under the search engines' radar.
Duplicate Content
Duplicate content involves use of the same content on more than one page or plagiarizing from other sites. Search engines are very good at detecting this, so once spotted, expect to be banned. You can also use CopyScape to find out if anyone stole your articles.
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