Organizing a web site's content can be an arduous process, depending upon the amount of content within the site and how much politics are involved with determining the naming conventions to use. If you have already organized your site one way but have neglected to follow a process that involves careful consideration of search engines, it can be even more difficult to take the steps necessary. Even if you restructured your site last week, and you didn't structure it based on keywords, you should start over. Keyword-rich content will always be placed lower in the search engine rankings than pages that have keyword-rich content and keyword-rich URLs using a search engine optimized directory structure.
With that in mind, take one week to analyze your site. Think about how it can be structured based upon popular keywords in your market. Make the appropriate changes and after your next crawl, you should start seeing the extra work pay off.
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