Utilize Directories for Increased Hits - Tips for Naming Your Directories

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Here are some general tips for organizing as you name your directories:

• Use simple, broad words in combination with specific words.
  
  
• If your site relies on being hip and using current slang, try including buzzwords in the directory naming structure. If you are on top of your game, you may get a lot of hits by using a common slang term as a directory name. You may want to make a duplicate directory with a generic label as well so that you can keep a long-term crawl on that specific content while updating the slang directory name with the popular word of the month. That way your content can be picked up even if the buzzword dies quickly.
  
  
• Even if it's harder on you and your team to organize your content by using keywords as directory names, it's worth the payoff long-term.
  
  
• Follow through with directory and sub-directory naming conventions with appropriate page titles, descriptions and keywords.

Conclusion

Organizing a web site's content can be an arduous process, depending upon the amount of content within the site and how much politics are involved with determining the naming conventions to use. If you have already organized your site one way but have neglected to follow a process that involves careful consideration of search engines, it can be even more difficult to take the steps necessary. Even if you restructured your site last week, and you didn't structure it based on keywords, you should start over. Keyword-rich content will always be placed lower in the search engine rankings than pages that have keyword-rich content and keyword-rich URLs using a search engine optimized directory structure.

With that in mind, take one week to analyze your site. Think about how it can be structured based upon popular keywords in your market. Make the appropriate changes and after your next crawl, you should start seeing the extra work pay off.

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