Utilize Directories for Increased Hits
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It's not enough to have a great site with spectacular content and the right keyword density. For good or ill, optimization is the name of the game. Although you're probably doing many things right (at least if you've been following our advice), there are always areas which can use improvement. One often overlooked improvement (especially for dynamically driven sites) is in the URL. Are the spiders seeing "page.php?value=...", or are they seeing a keyword rich page structure? Author Ian Felton describes how to use and optimize directories within your URL for your advantage.
Most webmasters know that the key to repeat traffic is great content. Tailoring content to appeal to a specific audience makes or breaks most websites. Having great content is only part of the battle. Without careful consideration about how all the mind-blowing content of a site is categorized and the naming conventions used to label those categorizations, the development of spectacular content will produce a significantly decreased return-on-investment (ROI). Organizing the content of a website in an intelligent way can dramatically increase visitor traffic. By using systems of categorization that implement a combination of generic and specific keywords tailored with an exact market in mind, web sites indexed in major search engines can quickly see a jump in web site traffic.
Most websites are works in progress and because of this, many times sites come to life like a jigsaw puzzle until something takes shape over months of brainstorming and experimentation. While this organic approach works fine in the beginning, at some point in the life cycle of site development it's vital for content to be placed within directories appropriately named for search engines to parse.
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