Using a Content Management System for Search Engine Positioning
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The main reason people hesitate to use the power and flexibility of a CMS system is because they think a CMS site would not do well on the search engines. I’ve already proven them wrong by having my site do very well making use of a CMS. When used properly, a CMS can actually help in easily scoring points to win the search engine wars. This article shows how it can be done.
What is a CMS?
A Content management system allows you to add, edit or delete content to your website without having to create and format the pages manually. All the pages get generated on the fly, the CMS application picks the template, adds the headers and footers, generates the menus and the blocks for your page and renders the page automatically. For Example, when I wanted to add Google ads to all the pages of my CMS site, all I did was to create a block with the Google Adsense code, activate it, and BOOM! It automatically appeared on all my pages. If I’d had to do this page by page it would have been a nightmare for me. What if my site had thousands of pages?
The main reason people hesitate to use the power and flexibility of a CMS system is because they think a CMS site would not do well on the search engines. I’ve already proven them wrong by having my site do very well making use of a CMS. When used properly, a CMS can actually help in easily scoring points to win the search engine wars. This article shows how it can be done.
We all know that content is king. The primary function of the Internet today is to deliver content to those that are seeking it. Most SEO's know that the secret to high ranking on the search engines is to get links from external sites, but that is only half the story; The other face of the SEO coin is to have lots of good internal content pages all pointing to your main page, thereby increasing the link popularity of your main page. A CMS allows you to easily manage lots of pages on your site, nicely grouped into topics and categories.
If you run a community site, another advantage of using a CMS is that your visitors can submit content to your site which moderators can approve. Such a system can lead to exponential growth of your website, and can be very effective if the quality of your content is maintained.
While it is a fact that most free CMSs available were not designed with the search engine spider in mind, the CMS applications are very flexible and can be tweaked for gaining a top search engine ranking.
Next: How to Tweak an Out-of-the-Box CMS to Help in Search Engine Rankings >>
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