Using Expired Domains for Search Engine Optimization - Implementation Steps in Acquiring Expired Domains for SEO
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Okay, let's get to the implementation of how you are going to find valuable, expired and deleted domains.
Step 1. Establish your main niche, narrow it down twice (or even more than that if you have much time). The purpose of this is that, if you cannot find the specific keywords using the domain name (which is important), you can search within a broader term.
For example:
Main niche: PHP Specific niche 1: PHP Development Specific niche 2: PHP tutorials
Step 2. You need to find expired domain names that contain those targeted keywords.
You can select whichever TLD you choose. For example, if you need a .com domain and are interested in knowing the latest deleted domains, you need to click the latest entry for .com deleted domains. As of August 14, 2010, this is the latest link:
Open the URL and you will see tons of expired domains on that day. Just wait for it to load completely.
Step 3. Start by searching to see if your specific niche keywords are available. In Firefox, go to Edit -> Find and then type the specific niche in the browser search box: phpdevelopment or phptutorials (as one word). You can also vary by adding a dash to the word, for example: php-development or php-tutorials
Step 4. If they are not available, type the main niche's broader term; in this case, it is "php." Once a match is found, copy it to your notepad so you can use it for succeeding analysis. To find another match, click "Next."
For example, there are two matches found:
phpfacil.com phproyek.com
Step 5. If you think there are too few candidate domains, you can open another link. For example:
Step 6. It is now a good time to start doing a background check on each of those domains. This will take time, but is very important. To further shorten the list before you do a background check, remove those domain names which appear to be unattractive and less- brandable according to your plan.
The check points are as follows:
First, check to see if there are still some backlinks pointing to the entire domain.
Enter the root domain URL (either www or non-www with HTTP). For example: http://www.phpsu.com/
A good point is that the above domain still contains an estimated 68 backlinks from other, unique domains. Of course, these might not be good links; but if you examine the other domains, you might find one.
Now, open the domain in the browser to double check that it is indeed expired. You will know if it is expired if you don't see the expected content, and see only advertisements or links.
Third, double check the WHOIS if it is still available; sometimes, due to the back ordering technique, the domain will be immediately snatched by a reserved user before you can make an analysis.
Fourth, examine the site's previous content for matching purposes. This is important; it will let you know how good the previous domain owner was in publishing content. You can also see if the content fits your purpose, and learn its archived history of pages (the number of months in the archive for example, lets you see the chronological changes that happens on the website).
Step 6. Once you have decided on the domain, you can now register it. Contact the previous owner to see if it is possible to acquire the content or start uploading your own content.
Step 7. Once the hosting has been set up, and the domain will be working once again. Research the backlinks using Yahoo Site Explorer to get the URL to where it points previously, then 301 redirect all of them to your website's home page.
This will help visitors land on your home page instead of a "Page not found," which is common for deleted and expired domains. It will also encourage search engines indexing your new website to award some link juice.
Step 8. File a Google reconsideration request for the new site in case some penalty occurred for it in the past.
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