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SEARCH OPTIMIZATION

Urchin 5.5 – Web Analytics Product Review
By: Barry Schwartz
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  • Rating: 4 stars4 stars4 stars4 stars4 stars / 18
    2004-07-21

    Table of Contents:
  • Urchin 5.5 – Web Analytics Product Review
  • Detailed Review of Urchin 5.5 and Campaign Tracking Module
  • Reporting Review
  • Visitors and Sessions Reporting
  • Pages and File Reports
  • Reports of How Visitors Navigate your Site
  • Referrals
  • Domains and Users
  • Browsers, Platforms and Robots
  • Client Parameters Report and the Urchin Campaign Tracking Module
  • Keyword Analysis
  • SEO's Wish List to Urchin Developers
  • Concept of Goal Based Funnel Analysis

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    Urchin 5.5 – Web Analytics Product Review - Browsers, Platforms and Robots


    (Page 9 of 13 )

    Another useful section of the reporting module is the "Browsers and Robots" section.  This section gives you information on the type of browsers and computers your visitors are using to visit your site. In addition this section also gives you information about the different robots visiting your site. This report is named Browsers and it tells you which browser the visitors are using.  From Internet Explorer, Mozilla, Netscape, Opera and the new Apple browser Safari.  Web sites work differently on different browsers. It is therefore important to make your Web pages are compatible with most of the available browsers.  Which browsers will depend on what you see in this report.  Urchin also gives you the ability to drill down into a browser to see which version of that browser people are using.  As most of you know, Web pages also work differently with the same browser but a different version.

    Urchin Web Analytics Review

    The "Platforms" report provides information on the type of operating system the person is using to visit your site.  This report drills down into the version of the operating system as well.  And yes, Web pages work differently on different operating systems.

    Urchin Web Analytics Review

    A fun and useful report for search engine optimizers is this "Robots" report.  It summarizes which "robots" or "spiders" visit your site.  SEO's use this report to ensure that the engines are visiting your site.  If any robots are missing, then you know you need to get them to visit your site some way and some how.  In addition you can see which bots are most active.  This report does not go into detail of which pages of your site the robots visited. There are plenty of free tools out on the Internet that can provide this detail; one is SpyderTrax by the founder of SEO Chat and can be downloaded at http://www.darrinward.com/.

    Urchin Web Analytics Review

    That concludes the "Browsers and Robots" section of the Urchin Reporting Module.  The next section is the last module included in the base Urchin license and it is called the "Client Parameters" report. 

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