The Whys and Hows of Video Search Optimization - Special Tips for Video SEO
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You can do more than just surround your video with text and get lots of backlinks to it to make it visible to the search engines. What does the URL for your video’s web page look like? Is it really long with parameters and other stuff likely to make a search engine choke? Shorten it and clean it up with mod_rewrite.
It’s also a good idea to build a video sitemap to help search engines crawl your video content. Google has a program called Google Sitemaps for Video that can help webmasters create such a sitemap. It is an extension of their normal webmaster sitemap program.
It’s a good rule of organization to keep like things in the same place, and that’s true with video and websites too. Put all of your video files in one directory. This should be off the root directory. Again, this will help search engines find your video content.
When viewers find your video, it might not be obvious where it’s coming from. So you should brand it. Louise Rijk writing for Advmedia Productions recommends placing your company name, logo and a call to action in the first frame of the video.
There’s a lot of material I didn’t have room to cover. For example, how do you brainstorm ideas for new video content if you’re not sure where to start? The important thing to remember is that videos can be a valuable way to give your business more visibility in the search engines, if you optimize them appropriately. Good luck!
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