The Various Search Engines: Their Whims and Wishes
(Page 1 of 4 )
You can't optimize your website just for Google anymore. Wayne Hurlbert explains what both Google and its competition look for when awarding rank.
You’ve probably already heard that the ubiquitous industry leading search engine Google has some new competitors on the rise. Former Google affiliate and powerhouse search engine Yahoo, following its absorption of Inktomi, is now poised to make a move. MSN Search, backed by the powerful influence of the Microsoft Corporation, has its eyes on an enlarged market share. And smaller search engines, including Teoma, are looking for their spot at the search engine table as well.
When you design and launch a new website, aiming for strong result placements on Google remains very important. You must never forget the rising players in the search engine game, however. They have some similarities, and some differences, in how to achieve high rankings in their results, so you need to know what makes them happy.
As part of their desire to win the screens and minds of Internet searchers, the various search engines offer onsite interfaces to attract your queries. By making their technology available to webmasters, the various search engines appear to be attempting to gain some grassroots search loyalty.
Site design and site promotion must take all of the search engines and their whims into account in order to gain high rankings.
Next: Search Engine Similarities and Differences >>
More Search Optimization Articles
More By Wayne Hurlbert
/ 15 
