The State of Search - The Next Big Thing
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The next media barrage will be for the personal communication devices which a lot of people already own. Where better to reach you than at the end of your arm? No matter where you go, an ad will be closer than it has ever been before. There is also a lot of attention being placed within the marketing world on advertising in video games, drawing on that wonderful target market of short attention span theater inhabitants, the youth of the world.
Over in the open source world of search, the Open Directory Project appears to be anything but open. On freelance job posting websites there have been claims from people who are category editors at the dmoz directory, who would insert a client's web site into the database for a fee.
The Open Directory Projects DMOZ directory has historically been closed lipped and tight mouthed about its inner workings and deciding what is relevant. The DMOZ hard line approach is to keep the web relevant, but the lack of communication or change seen coming from anywhere with the organization appear to be having a reverse effect, as many webmasters, website owners, marketers and search professionals have learned that front page search engine results on Google, MSN, Yahoo! and the other major search engines are possible without a vote from DMOZ.
The only certain thing with regard to search engines is nothing will be the same and change will occur. Those websites that place a concerted effort into their search engine optimization strategies or who outsource the search engine marketing to competent professionals will succeed in their goals of attracting targeted buying traffic.
Search engine optimization is not a science but more of an art. Those who fit the most pieces of the puzzle together are awarded the grand prize of free front page listings on the worlds largest classified advertising vehicles, Internet search engines.
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